{"id":17739,"date":"2018-04-06T11:28:01","date_gmt":"2018-04-06T04:28:01","guid":{"rendered":"http:\/\/sgu.webxint.com\/?p=17739"},"modified":"2018-04-06T11:28:01","modified_gmt":"2018-04-06T04:28:01","slug":"chuc-mung-tan-tien-si-le-mai-hai-khoa-qtkd","status":"publish","type":"post","link":"https:\/\/webxint.com\/chuc-mung-tan-tien-si-le-mai-hai-khoa-qtkd\/","title":{"rendered":"Ch\u00fac m\u1eebng t\u00e2n Ti\u1ebfn s\u0129 L\u00ea Mai H\u1ea3i – Khoa QTKD"},"content":{"rendered":"

CH\u00daC M\u1eeaNG<\/span><\/strong><\/span>
\n T\u00c2N TI\u1ebeN S\u0128 L\u00ca MAI H\u1ea2I \u2013 KHOA QU\u1ea2N TR\u1eca KINH DOANH<\/span><\/strong><\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ng\u00e0y 24\/01\/2018 t\u1ea1i H\u1ecdc Vi\u1ec7n Khoa h\u1ecdc X\u00e3 h\u1ed9i, thu\u1ed9c Vi\u1ec7n H\u00e0n l\u00e2m KHXH Vi\u1ec7t Nam, s\u1ed1 477 Nguy\u1ec5n Tr\u00e3i, qu\u1eadn Thanh Xu\u00e2n, TP. H\u00e0 N\u1ed9i, Nghi\u00ean c\u1ee9u sinh L\u00ea Mai H\u1ea3i \u0111\u00e3 ho\u00e0n th\u00e0nh kh\u00f3a nghi\u00ean c\u1ee9u sinh v\u00e0 b\u1ea3o v\u1ec7 th\u00e0nh c\u00f4ng Lu\u1eadn \u00e1n Ti\u1ebfn s\u0129 Kinh t\u1ebf v\u1edbi t\u00ean \u0111\u1ec1 t\u00e0i: \u201cMarketing \u0111\u1ecba ph\u01b0\u01a1ng trong thu h\u00fat \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp n\u01b0\u1edbc ngo\u00e0i: Tr\u01b0\u1eddng h\u1ee3p t\u1ec9nh B\u00ecnh D\u01b0\u01a1ng\u201d, chuy\u00ean ng\u00e0nh: Kinh t\u1ebf ph\u00e1t tri\u1ec3n; M\u00e3 s\u1ed1: 62 31 01 05; Lu\u1eadn \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn khoa h\u1ecdc c\u1ee7a GS.TS. Nguy\u1ec5n Quang Thu\u1ea5n v\u00e0 PGS.TS. V\u0169 Tr\u00ed D\u0169ng.<\/span>
\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lu\u1eadn \u00e1n nh\u1eb1m h\u1ec7 th\u1ed1ng h\u00f3a nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n v\u1ec1 l\u00fd lu\u1eadn v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 marketing \u0111\u1ecba ph\u01b0\u01a1ng trong thu h\u00fat FDI; ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng marketing \u0111\u1ecba ph\u01b0\u01a1ng c\u1ee7a t\u1ec9nh B\u00ecnh D\u01b0\u01a1ng trong thu h\u00fat FDI b\u1eb1ng vi\u1ec7c l\u00e0m r\u00f5 c\u00e1c nh\u00f3m y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn thu h\u00fat v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a \u0111\u1ecba ph\u01b0\u1ee3ng trong th\u1eddi gian v\u1eeba qua d\u1ef1a v\u00e0o kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng – nh\u00e0 \u0111\u1ea7u t\u01b0; \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p ho\u00e0n thi\u1ec7n marketing \u0111\u1ecba ph\u01b0\u01a1ng nh\u1eb1m thu h\u00fat FDI cho t\u1ec9nh B\u00ecnh D\u01b0\u01a1ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n trong th\u1eddi gian t\u1edbi.<\/span>
\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0110\u00f3ng g\u00f3p m\u1edbi v\u1ec1 khoa h\u1ecdc v\u00e0 \u00fd ngh\u0129a v\u1ec1 l\u00fd lu\u1eadn, th\u1ef1c ti\u1ec5n c\u1ee7a lu\u1eadn \u00e1n th\u1ec3 hi\u1ec7n: Th\u1ee9 nh\u1ea5t, n\u00eau b\u1eadt \u0111\u01b0\u1ee3c b\u1ea3n ch\u1ea5t v\u00e0 n\u1ed9i h\u00e0m c\u1ee7a marketing \u0111\u1ecba ph\u01b0\u01a1ng trong thu h\u00fat FDI, b\u1ed5 sung th\u00eam t\u00ednh th\u1ef1c t\u1ebf v\u00e0 \u00fd ngh\u0129a c\u1ee7a l\u00fd thuy\u1ebft marketng hi\u1ec7n \u0111\u1ea1i trong vi\u1ec7c v\u1eadn d\u1ee5ng n\u00f3 c\u1ea3 g\u00f3c \u0111\u1ed9 vi m\u00f4 v\u00e0 v\u0129 m\u00f4 v\u00e0o c\u00e1c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n kinh t\u1ebf – x\u1ea3 h\u1ed9i. Th\u1ee9 hai, \u0111\u1ec1 xu\u1ea5t m\u00f4 h\u00ecnh nghi\u00ean c\u1ee9u v\u1ec1 marketing \u0111\u1ecba ph\u01b0\u01a1ng trong thu h\u00fat FDI. Th\u1ee9 ba, \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c nh\u00f3m gi\u1ea3i ph\u00e1p mang t\u00ednh \u0111\u1eb7c th\u00f9 cho t\u1ec9nh B\u00ecnh D\u01b0\u01a1ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec7n t\u1ea1i, t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 c\u1ea1nh tranh, h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1edbi nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau thu h\u00fat FDI, g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf – x\u00e3 h\u1ed9i. Ngo\u00e0i ra, c\u00e1ch ti\u1ebfp c\u1eadn trong nghi\u00ean c\u1ee9u c\u1ee7a lu\u1eadn \u00e1n (v\u1eadn dung marketing \u0111\u1ecba ph\u01b0\u01a1ng) c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n ra c\u00e1c h\u01b0\u1edbng nghi\u00ean c\u1ee9u m\u1edbi nh\u01b0: du l\u1ecbch, thu h\u00fat ngu\u1ed3n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao, ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 c\u00f4ng, ph\u00e1p lu\u1eadt v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/span>
\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 H\u1ed9i \u0111\u1ed3ng ch\u1ea5m lu\u1eadn \u00e1n Ti\u1ebfn s\u0129 c\u1ea5p Tr\u01b0\u1eddng bao g\u1ed3m 7 th\u00e0nh vi\u00ean. L\u1ec5 b\u1ea3o v\u1ec7 di\u1ec5n ra trong kh\u00f4ng kh\u00ed nghi\u00eam t\u00fac v\u00e0 theo \u0111\u00fang c\u00e1c quy \u0111\u1ecbnh v\u1ec1 \u0111\u00e0o t\u1ea1o tr\u00ecnh \u0111\u1ed9 ti\u1ebfn s\u0129. Nghi\u00ean c\u1ee9u sinh \u0111\u00e3 tr\u00ecnh b\u00e0y t\u00f3m t\u1eaft c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u ch\u00ednh c\u1ee7a lu\u1eadn \u00e1n v\u00e0 tr\u1ea3 l\u1eddi t\u1ed1t nh\u1eefng c\u00e2u h\u1ecfi c\u1ee7a H\u1ed9i \u0111\u1ed3ng. Sau ph\u1ea7n th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u gi\u1eefa nghi\u00ean c\u1ee9u sinh v\u1edbi H\u1ed9i \u0111\u1ed3ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1, H\u1ed9i \u0111\u1ed3ng \u0111\u00e3 ti\u1ebfn h\u00e0nh b\u1ecf phi\u1ebfu \u0111\u00e1nh gi\u00e1 lu\u1eadn \u00e1n. H\u1ed9i \u0111\u1ed3ng \u0111\u00e3 nh\u1ea5t tr\u00ed \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 m\u00e0 lu\u1eadn \u00e1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi 7\/7 phi\u1ebfu t\u00e1n th\u00e0nh. H\u1ed9i \u0111\u1ed3ng \u0111\u00e3 ra Quy\u1ebft ngh\u1ecb v\u00e0 k\u1ebft lu\u1eadn \u0111\u1ec1 t\u00e0i \u201cMarketing \u0111\u1ecba ph\u01b0\u01a1ng trong thu h\u00fat \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp n\u01b0\u1edbc ngo\u00e0i: Tr\u01b0\u1eddng h\u1ee3p t\u1ec9nh B\u00ecnh D\u01b0\u01a1ng\u201d c\u1ee7a nghi\u00ean c\u1ee9u sinh L\u00ea Mai H\u1ea3i \u0111\u00e1p \u1ee9ng t\u1ed1t v\u00e0 \u0111\u1ea7y \u0111\u1ee7 y\u00eau c\u1ea7u c\u1ee7a m\u1ed9t lu\u1eadn \u00e1n ti\u1ebfn s\u0129 kinh t\u1ebf v\u00e0 nghi\u00ean c\u1ee9u sinh L\u00ea Mai H\u1ea3i x\u1ee9ng \u0111\u00e1ng nh\u1eadn h\u1ecdc v\u1ecb Ti\u1ebfn s\u0129 kinh t\u1ebf.<\/span>
\n *Ngu\u1ed3n: http:\/\/gass.webxint.com\/Detail.aspx?ArticleID=6867&TenBai=&CatdID=224&CatdIDParent=224; v\u00e0 Ngh\u1ecb quy\u1ebft c\u1ee7a H\u1ed9i \u0111\u1ed3ng ch\u1ea5m lu\u1eadn \u00e1n Ti\u1ebfn s\u0129.<\/span><\/em><\/p>\n

\"\"C\u00e1c th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng Khoa h\u1ecdc v\u00e0 T\u00e2n ti\u1ebfn s\u0129 L\u00ea Mai H\u1ea3i<\/span><\/p>\n

 <\/p>\n

\"\"Ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn khoa h\u1ecdc: GS.TS. Nguy\u1ec5n Quang Thu\u1ea5n v\u00e0 PGS.TS. V\u0169 Tr\u00ed D\u0169ng v\u00e0 T\u00e2n TS. L\u00ea Mai H\u1ea3i<\/span><\/p>\n

 <\/p>\n

\"\"T\u00e2n TS. L\u00ea Mai H\u1ea3i nh\u1eadn hoa ch\u00fac m\u1eebng c\u1ee7a PGS. TS. Ph\u1ea1m Ho\u00e0ng Qu\u00e2n \u2013 Hi\u1ec7u tr\u01b0\u1edfng tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc S\u00e0i G\u00f2n<\/span><\/p>\n

 <\/p>\n

\"\"L\u00e3nh \u0111\u1ea1o Khoa, C\u00f4ng \u0111o\u00e0n Khoa QTKD ch\u00fac m\u1eebng T\u00e2n Ti\u1ebfn s\u0129 L\u00ea Mai H\u1ea3i<\/span><\/p>\n

B\u00e0i vi\u1ebft: Nguy\u1ec5n Th\u1ecb Thanh T\u00e2m \u2013 QTKD<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

CH\u00daC M\u1eeaNG T\u00c2N TI\u1ebeN S\u0128 L\u00ca MAI H\u1ea2I \u2013 KHOA QU\u1ea2N TR\u1eca KINH DOANH \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ng\u00e0y 24\/01\/2018 t\u1ea1i H\u1ecdc Vi\u1ec7n Khoa h\u1ecdc X\u00e3 h\u1ed9i, thu\u1ed9c Vi\u1ec7n H\u00e0n l\u00e2m KHXH Vi\u1ec7t Nam, s\u1ed1 477 Nguy\u1ec5n Tr\u00e3i, qu\u1eadn Thanh Xu\u00e2n, TP. H\u00e0 N\u1ed9i, Nghi\u00ean c\u1ee9u sinh L\u00ea Mai H\u1ea3i \u0111\u00e3 ho\u00e0n th\u00e0nh kh\u00f3a nghi\u00ean c\u1ee9u sinh v\u00e0 b\u1ea3o […]<\/p>\n","protected":false},"author":10,"featured_media":17740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,40],"tags":[],"_links":{"self":[{"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/posts\/17739"}],"collection":[{"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/comments?post=17739"}],"version-history":[{"count":1,"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/posts\/17739\/revisions"}],"predecessor-version":[{"id":17744,"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/posts\/17739\/revisions\/17744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/media\/17740"}],"wp:attachment":[{"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/media?parent=17739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/categories?post=17739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webxint.com\/wp-json\/wp\/v2\/tags?post=17739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}